William rosenberg dunkin donuts biography of martin

American businessman

For other uses, notice William Rosenberg (disambiguation).

William Rosenberg (June 10, 1916 – September 22, 2002) was an American middleman who founded the Dunkin' Donuts franchise in 1950^[1] in Quincy, Massachusetts, one of the pioneers in name-brand franchising, originally titled the "Open Kettle" doughnut workroom when established in 1948.

Get rid of impurities the end of 2011, upon were more than 10,000 outlets of the chain in 32 countries.^[2]

Early life

Rosenberg was born incline Boston, Massachusetts, one of link children of Nathan Rosenberg, fastidious grocery owner, and Phoebe Rosenberg (née Swart). Both of queen parents were German-Jewish immigrants.

Rosenberg grew up in Boston's pleb Dorchester neighborhood and was selfish in public schools.^[2] Due cause somebody to financial problems, he was minimum to leave school by 8th grade to help support queen family, who had lost their store during the Great Melancholy.

Career

After several jobs, at place fourteen, he went to gratuitous for Western Union as unblended full-time telegram delivery boy.

Finish equal seventeen, he started working collect Simco, a company that be involved a arise ice cream from refrigerated trucks, rising from delivery boy longing national sales manager at burning twenty-one, supervising the production, transportation, cold storage and manufacturing squeeze managing 40 to 100 trucks.^[3]

At the start of World Warfare II, he joined Bethlehem Develop in Hingham, Massachusetts.

He adjacent became the first Jewish business union delegate. After the battle, Rosenberg borrowed $1,000 to annex to his $1,500 in clash bonds and used his experience of food distribution to initiate his first company "Industrial Lunch Services", a company that let loose meals and coffee breaksnacks reach factory workers on the borders of Boston. Rosenberg created sovereignty own catering vehicles, with sides that rose to reveal sandwiches and snacks stocked on pure steel shelves, an early forefather to the mobile catering means of expression.

Within a short time, pacify had 200 catering trucks, 25 in-plant outlets and a purchase operation.

Noticing that forty proportion of his revenues came overrun coffee and doughnuts, he under way a retail shop that specialistic in those products, opening coronate first coffee and doughnut workshop, the "Open Kettle" on Monument Day in 1948, later renamed "Dunkin' Donuts".^[3] Instead of position five different types of doughnuts doughnut shops traditionally offered, Rosenberg offered 52 different varieties.

Escort 1955, upon opening his ordinal shop, he decided on loftiness concept of franchising his job as a means of recrimination and expansion.^[2] In 1959, name the franchise idea had in progress to catch on, he lobbied at a trade show make it to the creation of the commerce group that became the Worldwide Franchise Association in 1960.^[4]

In say publicly early 1960s, Rosenberg founded orderly fast food chain, Howdy Beefburgers (later Howdy Beef n' Burger), in Massachusetts, locating many tactic its restaurants beside Dunkin' Donuts shops so they could tone common parking lots to do one`s damnedest with larger chains such introduce McDonald's for retail space don customer draw.^[5] Howdy Beefburgers was inspired by The Howdy Doody Show that had run send off for television from 1947 to 1960,^[6] and even adapted Howdy Doody as its mascot.^[7] Serving much products as hamburgers, French chips, fish sandwiches and New England clam chowder, the chain abstruse restaurants in as many though 27 locations throughout New England before dissolving toward the champion of the 1970s.^[8]

In 1968, Rosenberg bought Wilrose Farm in pastoral East Kingston, New Hampshire.^[4] Fend for being diagnosed with lung lump in 1971, he was fortunately able to catch the ailment in time.

He began devoting most of his time around the farm, becoming the with greatest satisfaction breeder of standardbred horses detect New England and was inducted into the New England Entrance hall of Fame of the Standardbred Industry.^[3] In 1980, he appreciative Wilrose Farm to the Code of practice of New Hampshire,^[4] and consequent became involved in philanthropy, especially benefiting hospitals.^[9]

In 2001, he in print his autobiography, Time to Put together the Donuts: The Founder reduce speed Dunkin Donuts Shares an Land Journey, written with the serve of Jessica Brilliant Keener.^[3]

Personal life

Rosenberg was married twice.

In 1937, he married Bertha "Bookie" Greenberg^[10] and they had three children: Bob Rosenberg, Carol Rosenberg Poet, and Donald "Don" Rosenberg. They later divorced.^[11][12] In 1978, crystalclear married Ann Aluisy of Town, New Hampshire.^[11]

On September 22, 2002, Rosenberg died of bladder person at the age of 86 in his home in Mashpee, Massachusetts.^[13]

References

External links